About Us

FARNSWORTH STREET

is inspired by my family’s first home in the United States after immigrating from the Philippines.

My grandparents, their eight kids, and eventually most of their grandkids all lived together in a small single-family home. It was crowded, imperfect, and deeply communal. Everyone relied on each other to grow. Some of my fondest memories are of my Papang offering us mandarins he grew just outside the porch.

That home has always symbolized community and growth to me. A reminder that progress doesn’t happen in isolation, and that care, intention, and shared effort matter.

Farnsworth Street was built from that same belief.

Hi there, I’m Leana.

Woman cuddling with a large brown and white dog in a kitchen.

I’ve spent the last decade exploring what brings people together and what helps communities last. I approach marketing as an opportunity to create spaces people feel connected to, not just visible.

My background in Organizational Studies, Sociology, and Communications was earned over eight years and from attending three different schools. That path taught me how systems work, how people make decisions, and how easily things become misaligned when clarity is missing.

I’m forever inspired by my roots in the Bay Area, CA, surrounded by such diverse communities and perspectives. It’s also where I learned to value listening, nuance, and long term thinking over quick answers.

I’m a student for life. I love learning, and I’m drawn to work that asks better questions instead of rushing toward easy solutions.

INTENTION

COMMUNITY

CULTURE

How This Shows Up in My Work

Marketing often struggles not because people aren’t trying hard enough, but because the direction underneath isn’t clear.

That’s why Farnsworth Street leads with clarity. Before content, before platforms, before execution. When there’s shared understanding around what a brand is building and who it’s for, strategy becomes more intentional and growth becomes more sustainable.

I don’t believe in one size fits all marketing or chasing trends for the sake of momentum. I believe in thoughtful decisions, grounded strategy, and marketing that supports growth without erasing the culture or values that made a brand meaningful in the first place.

What Farnsworth Street Means to Me

Farnsworth Street is how I keep my family and roots close to me.

It’s a reminder that growth is strongest when it’s supported, that clarity creates stability, and that community deserves to be protected as things expand.

That belief shapes how I work, who I work with, and how I show up as a partner.