The Grove
Why Posting Consistently Still Isn’t Working for Your Business
Posting consistently doesn’t always lead to results. We’ll explain why many small businesses still struggle with marketing despite showing up regularly and how clearer direction and strategy can turn consistency into real momentum.
What You Need to Get Clear on Before You Invest in Marketing
Marketing works best when your business is clear. We’ll outline what small business owners need to understand about their offer, audience, and stage of growth before investing in marketing strategy.
The Difference Between Having Ideas and Having Direction
When you have ideas but no direction, everything feels heavy. This blog explores how founders can think more clearly, make better decisions, and build momentum without chasing every new idea.
Getting Clear on Your Clients (and What It Really Takes to Understand Them)
Getting clear on your clients is the foundation of effective marketing. This guide breaks down how to truly understand your target audience (beyond just the usual demographics) so your messaging, content, and marketing strategy connect with intention.
What Strategy Actually Looks like in Social Media Marketing
A real social media strategy is more than posting consistently. It’s the foundation of audience research, brand voice, content pillars, and intentional planning that helps small businesses grow with clarity, confidence, and community.
Founder Woes: “My head feels like it’s going to explode”
If you’re an overwhelmed founder with too many ideas, this guide shows you how to organize inspiration using tools like Notion so you can stay productive and turn ideas into real action.
The Small Moments That Make Your Marketing Stronger
The strongest marketing often comes from the small moments we overlook. This blog explores how simple interactions, behind-the-scenes glimpses, and consistent engagement can build community and strengthen your content marketing.